YouTube’s success graph over the years, seems to resemble that of the stock markets. It’s never a strong, consistent line. There are phases of strong growth, consecutively followed by lags. That said, it’s not a medium that advertisers can ignore any longer. Here are the reasons: 1. It’s not just an alternative but a complement… Continue reading 3 Reasons Why Advertisers Should Not Ignore YouTube
As search marketers, we typically tend to focus on the regular bricks-and-mortar paid search campaigns. We build keyword lists, pause under-performing ones, write effective ad copy and direct to the best converting landing page. We are skeptical about the bells and whistles like image extensions or remarketing lists for search ads (RLSA). I have followed… Continue reading Tips To Run RLSA in AdWords
Remember what we were told when the online retail euphoria was beginning? That it wouldn’t last for long as local mom-and-pop stores had something that online stores didn’t – A Personal Touch. The vendors at these stores knew you by name, knew what you liked, knew whether you were experimental or not, knew if price… Continue reading New Year, Old Funda
As search engine marketers, many of us just focus on the last click before a conversion. However, there is a growing trend towards analyzing the path that a customer takes before an online conversion. Search Funnels, in Google AdWords, help you do that. They basically help you measure performance and make changes beyond the last… Continue reading How to analyze search funnels
If your world revolves around CPCs, CTRs and CPAs, it’s time for you to add some more arms to your bag of ammunition. In 2013, there is a lot for you to get a foothold in. 1. PLAs: Product Listing Ads or PLAs are product displays that you see on the right hand side of… Continue reading What should paid search marketers learn in 2013?
I love Bing’s home page backgrounds. They are always so colorful, bright and different. There’s a zing to them. Something trendy about them. Very unlike Google’s simple, white home page, with just the doodle adding hints of colors. That said, there aren’t many people who use it. Sure, it’s about the results rather than the… Continue reading Bing Vs Google: Is it about who markets better?
It’s the holiday season! Bombarding your customers with emails for that final purchase on your site? Or structuring ads nudging them to gift more? This media blitz calls for new landing pages or at least redesigned ones, right? So here’s the thing. While you, as retailers have got another excuse to push your products to… Continue reading 5 Things You Should Test In Your Landing Page