Bing Vs Google: Is it about who markets better?

I love Bing’s home page backgrounds. They are always so colorful, bright and different.  There’s a zing to them. Something trendy about them.  Very unlike Google’s simple, white home page, with just the doodle adding hints of colors.

That said, there aren’t many people who use it. Sure, it’s about the results rather than the design. Yet, how many of us have compared results on both the engines. Not many right? Market share statistics don’t show much of a difference even after the ‘Bing it On‘ challenge. While close to 90% of Internet users search on Google globally, less than 5% do the same on Bing.

Bing definitely has a lot of distance to cover. And it’s trying. Hard. And yet again, not many people know it.

So did you know about Scroogled? That’s Bing’s idea of showing how Google’s shopping results are actually paid ads and not genuine listings. It’s call to action on the page? To try Bing or make it your home page.

There are still a few people who have seen Bing’s Scroogled ad. However, when it comes to Bing’s reward points strategy, it seems it is lesser than a few; at least based on the quick poll I did among a few random people.

So here’s what Bing is offering you to search through its engine and refer it to your friends. You can win Gift cards from RedEnvelope (I love this site!), ProFlowers, Amazon, Starbucks etc. You could even enter sweepstakes to win Windows Phone. Yeah, that’s the big one. But winning is tough. You get 1 credit for 2 Bing searches and you can earn up to 15 credits a day. Referring a friend brings you more points of course. You get 5 each for 5 friends who join. And for a $5 Starbucks card, you need 525 credits. That’s over 1000 searches on Bing. Worth it? Perhaps, if Bing becomes your default search engine.

So here’s my view on it.

a. If Bing wants to attract users to its site by this strategy, it’s not worth it. It’s a great idea to reward loyal users, but not really for first-time users. That’s simply because, it asks for a lot before it can reward you. So if Bing wants to get Google users to shift to it, this may not be the best idea.

b. Bing needs to market better. It’s coming up with ideas but a marketing blitz is missing. And that’s essential when you’re dealing with a Goliath like Google.

I still search on Google. It’s more like a habit. The shift is tough. But yes, a sweepstake is tempting and I did give it a shot. Did I win? Nah! 😦


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